코카콜라 스포츠 마케팅 성공사례 - kokakolla seupocheu maketing seong-gongsalye

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�Ｚ��ڴ� ��ȭ�� Ｚ�� ۷ι� �귣�� ġ(��ͺ귣�� )�� 108�� ޷�(�� 25��)�� ش� 125�� ޷�� ÷� 20�� Ѵٴ� �� ϰ� �ִ�. �Ｚ�� ũ�� ø�� , �Ｚ ��̼ǽ��, �Ｚ ��è�Ǿ��, �Ｚ ��佺Ƽ�� 4�� ι�� ϰ� �ִ�. �� 13�� �ϰ� �ִ�.

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2002�� ھ�� ʷ� ��׳� �� LG��ڴ� ��׳װ��׿�� ó�� ϴ� ��׷ο� �� ԰�� ġ�ϰ�, ��׳�� ö �� LG�� 귣�� ̹�� ǰ �� ϴ� �� 귣�� ȫ�� ִ�.

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��ī�ݶ� �ø��Ȱ� ù �ο�� 1928�� Ͻ��׸�� ø��̴�. �̱� ��ǥ �� ģ �� Ȱ�� ã�� ī�ݶ� ��ô� �� Һ��ڵ鿡�� λ�� . 1952�� Ű �ø��ȿ�� Ⱓ �� ǥ ��鿡�� ϱ� �� 30�� ̽�� ī�ݶ� �״��κ�� ⵵ �ߴ�.

Ư�� 1994�� ۵� �츮�� ε鵵 �ô� ��ī�ݶ� �ϱذ�� ְ�� α⸦ ��ϸ� ��ī�ݶ�� ̹�� ϱ�� ÿ��԰� ��״ٰ� �򰡹޾Ҵ�. ��ī�ݶ�� IOC(�ø��ȸ)�� 2008�� Ŀ�� ´�.

��ī�ݶ�� Ű�� ο�� ΰ� �ִ�. ��ī�ݶ�� 1930�� ̿�� 1ȸ ��ſ�� 鿡�� ν� �ο�� 1952�� ĺ�� ⿡ �� Ɽ�� Խ��ߴ�.

��ī�ݶ�� 1978��ʹ� FIFA �� ȸ�� Ŀ��μ� �� 鼭 �＼�� 100�� Ŀ��ϱ� �� α׷�� Դ�.

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