비즈니스 모델 캔버스 PPT 템플릿 - bijeuniseu model kaenbeoseu PPT tempeullis

티스토리 뷰

비즈니스 모델 캔버스 혹은

나인블럭(9-block) 으로 알려져 있는

분석툴을 나눕니다. 

(두번째 속닥속닥)

다음 이미지를 참고하세요!

간단하게 사용법을 설명드리겠습니다.

RA (Right Area)

기업이 어떻게 가치를 제공할 것인지에 대한 영역입니다.

VP (Value Proposition, 가치제안) : 아이디어가 만들어내는 가치. 

제품, 서비스, 사회적 기여 등 모든 '가치'가 포함된다.

CR (Customer Relationship, 고객 관계) : 고객을 어떻게 찾고, 어떻게 관계를 유지할 것인지에 대한 활동.

쉬운 예로 일상생활 속

고객 발굴 마케팅, A/S 운영, FAQ 등 서비스를 들 수 있다.

CH (Channel, 유통) : 제공하는 서비스를 어떻게 고객에게 전달할 것인지에 대한 채널.

오프라인 유통부터 온라인 유통까지를 포괄한다.

CS (Customer Segment, 고객 세분화) : 제공하고자 하는 서비스(제품)의 최우선 고객.

예를들어 여성의류가 아이템이라고 한다면

20대 초중반 여성 -> (20~21세의 사회초년생) -> 155cm~160cm 여성 -> 페미닌 스타일

이런식으로 세분화(segmentation)를 하는 것을 말한다.

RS (Revenue Stream, 수익 흐름) : 제공한 가치에 대한 보상으로 기업이 얻는 수익 흐름.

LA (Left Area)

기업이 어떻게 가치를 생산할 것인지에 대한 영역입니다.

KA (Key Activities, 핵심 활동) : 가치를 만들어 내기 위한 일련의 활동.

제조과정이 될 수도 있고, 온라인 서비스를 위한 개발 과정이 될 수도 있다.

KR (Key Resources, 핵심 자원) : 가치를 만들어낼 때 사용되는 핵심 자원.

생산 장비, 소모적 부품 등 물적 자원뿐만 아니라 인적 자원,

데이터 등의 무형의 자원도 포함된다. 

KP (Key Partnerships, 핵심 파트너) : 생산 과정에서 꼭 필요한 외부의 자원.

외주 디자인 회사, API 제공 회사, 연구기관 등 

가치를 만들어낼 때 필요한 외적 자원을 말한다.

CS (Cost Structure, 비용 구조) : 가치 생산 과정에서 발생하는 모든 비용.

크게 고정비와 변동비로 나뉜다.

고정비는 사무실 임대료, 인건비와 같은 고정지출 비용이며

변동비는 사무용품 구입, 일회성 외주, 마케팅 비용 등과 같은 

확정 지출이지만 변동성이 있는 비용을 말한다.

사용처 : 각 지원사업 사업계획서

구성 : 비즈니스 모델 캔버스 ppt

1. 비즈니스 캔버스

2. 비즈니스 모델 캔버스 social 영역 cost&benefit 

※ 확인 사항

• 수정 및 사용은 자유롭게 하셔도 괜찮습니다 

  
  
  자유롭게 하시라고 워터마크와 Copyright는 애초에 넣지도 않았습니다!

• 원본 및 수정본의 재배포는 불가합니다.

• 원본 - http://www.businessmodelgeneration.com

위 확인 사항을 꼭 읽어보시고

사용하세요!

제 나눔이 도움이 됐다면

더 많은 분들 께 도움 될 수 있도록 

아래의 공감을 눌러주세요! 

Business Model Canvas Template PPT

The Business Model Canvas Template PPT is likely to be the most well-known and used business modelling system in the world. This tool was developed by Alexander Osterwalder, in his book entitled Business Model Generation.

It is user-friendly and different from everything that had been previously proposed, because it dispenses pages and pages of explanations and, on the other hand, focuses the attention of interested parties on a single canvas.

This blank canvas is divided graphically into nine building blocks, which must be filled in as follows:

1. Customer Segments: you should start filling out your Business Model Canvas here. That’s because it’s easier to design your business when you already know who you’re selling to. Try to answer as briefly as possible to the question: “Who is my primary customer?” or “What kind of customer can I generate value for”?
2. Value Propositions: having defined who your audience is, in the first block, you must now think about what needs of those people your product can meet. Ask yourself “What value do I deliver to my consumer?” Basically, try to highlight what differentiates your product or service from the competition.
3. Channels: the question here is “What are the best ways for me to reach my customer?”. List, in this block, all the ways through which your business can deliver value to your customer, whether sales channels, distribution or even communication and marketing.
4. Customer Relationships: the purpose of this block is to bring together all the service, communication and after-sales strategies that your business will use to create a relationship with the customer, in order to guarantee the retention of your audience, preventing them from migrating to the competition.
5. Revenue Streams: “How and how much will my customer pay for the value proposition I will be delivering?” This block outlines how your business will make money. You can have more than one revenue stream also, and it is important that all of them are included here. For example, sales, subscription, licensing, etc.
6. Key Resources: to fill this block, you first need to ask yourself “What resources are essential for my business to be able to deliver value to the customer?”. Then, you must also include the necessary resources to keep your channels and relationship strategies working. In short, they are all fundamental assets for the maintenance of the business, such as software, human resources, machines, among others.
7. Key Activities: the purpose of this building block is very similar to the previous one. Indicate here all the essential activities for your business to work out and deliver value to the customer. They can be development and maintenance of technologies, production line, logistics and distribution etc.
8. Key Partners: inform in this block who your business partners are, observing the motivation of each one, whether they are suppliers, service providers, outsourced companies, among others.
9. Cost Structure: it is interesting to let this as the last block of the Business Model Canvas to be completed. By doing so, you will have already defined what the main activities and resources are so that your business can deliver value to the customer. Therefore, you will be able to define the costs that these and the other blocks may involve and, thus, explain them finally.

Notice that, using the Business Model Canvas Template PPT for designing your business model, you and your team will be able to view the business as a whole, on a unique screen. Thus, it is easy to observe each of its essential aspects and how they relate to each other.

Download right now the Business Model Canvas Template in Powerpoint for free. Fully editable to help you create your own business model canvas. You can also download the Canvas in PDF format.